Auckland FC Sponsorship

 Anchor Partners with Auckland FC: Fueling Excellence on the Field

We’re thrilled to announce our exciting new partnership with Auckland FC, which marks a significant milestone for both Anchor and the club. As the new front of shirt sponsor, Anchor is proud to support the newest professional sports team in New Zealand, aligning our brand with the energy, passion, and community spirit that Auckland FC represents.

This partnership is not just about placing our logo on a jersey; it’s about championing the nourishing, nutritious, and delicious benefits of drinking milk. For athletes, milk is a protein-rich sports recovery drink that offers a wealth of benefits, including essential nutrients like calcium and protein. By partnering with Auckland FC, we aim to highlight these benefits, particularly among those who are passionate about sports and maintaining a healthy, active lifestyle.

As Renee Milkop-Kerr, Marketing & Innovation Director of Fonterra Brands Oceania, stated, “We’re delighted to be fuelling the future success of Auckland FC and providing the team with all the nutritional benefits of milk. Packed with protein and calcium, milk has real goodness for everyone, particularly those regularly playing sport.”

As one of New Zealand’s oldest and most respected brands, Anchor has been a part of Kiwi homes since 1886. Our collaboration with Auckland FC, a club deeply committed to its community, is a natural fit. Football’s unique ability to bring together people from all walks of life resonates with our values at Anchor, and we’re excited to unite with fans, players, and families alike in this journey.

Milkop-Kerr emphasized this connection, saying, “Football’s ability to unite a diverse mix of communities was hugely appealing to us. And like us, Auckland FC is deeply committed to the communities in which they operate. We’re looking forward to seeing the fans unite behind Auckland FC and Anchor.”

The partnership goes beyond the football pitch. Anchor is proud to become Auckland FC’s first ever ‘official family partner,’ a role that reflects our commitment to supporting families and communities. We’re looking forward to engaging with fans through stadium branding, digital assets, and community initiatives, all while cheering on Auckland FC as they pursue success.

Nick Becker, Auckland FC CEO, echoed this sentiment: “We’ve all grown up with Anchor so to have them come onboard as our first commercial partner and official family partner is something that really fills my glass. Like us, they are passionate about helping to grow the game and develop young talent. We have aligned values, and the partnership feels very true to who we are as a club that is embedded in the local football community.”

We share Auckland FC’s passion for growing the game and nurturing young talent. As Becker mentioned, “It is a fantastic partnership, and we can’t wait to see our players wearing the Anchor shirt when they run out at the Go Media Stadium Mt Smart come October.”

With football being one of New Zealand’s fastest-growing sports, and with over 165,000 registered players nationwide, this partnership presents a tremendous opportunity for both Anchor and Auckland FC. Milkop-Kerr captured this excitement by saying, “The momentum and excitement that surrounds Auckland FC, and not just in Auckland, is phenomenal. With so much excitement and so many people playing football, it offers a lot of opportunities for both brands.”

Here’s to a partnership filled with passion, energy, and the goodness of milk. Go Auckland FC!