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REAL STRONG

Wanna stay real strong? Build real strong muscles with milk. The protein found in milk aids in tissue building and repair, as well as maintaining muscle mass so you stay on top form.
Milk provides some of the essential nutrients including high-quality protein needed to build and repair muscles, maintain muscle health & function.

Strong muscles are important for all age groups – from helping busy kids can stay active, right through to helping older generations stay mobile, fit. Maintaining healthy muscles is also an important part of having a healthy body composition. Our bodies build muscles from amino acids – so when combined with exercise such as weight training, protein can help us to increase and maintain muscle mass.  Milk provides high-quality protein, with all the essential amino acids and also contains nutrients like calcium and potassium, which facilitate muscle function. Research has demonstrated that consuming dairy products improved lean mass, power and strength in adult men who undertake resistance training.
Muscle maintenance is particularly important as you get older, with sarcopenia (a loss of muscle mass and function) being a common feature of ageing. The main effect of muscle loss is a reduction in muscle strength which can lead to a reduction in physical function, as well as impaired mobility and balance. Because of this, and because older bodies may be less efficient at using dietary protein, minimum protein requirements for people aged over 70 years are higher than they are for younger adults. Unfortunately, older populations don’t always get enough protein to maintain optimal health. Dairy is a convenient, high quality protein source.